Planning a campaign
This theme is discussed in the following places:
Getting startedCampaign planning
Campaign plan
Working with marketing agencies
Building partnerships
Collaboration between a venue, company and audience development agency
Audience development through collaboration between marketing and outreach
Finding and communicating with target markets
Agenda for a campaign-planning meeting
Using secondary research to target new audiences
Touring into London: campaign planning
Price promotions
Building group bookings by adding value
Using emailing lists
Using media coverage to build a brand
Using advertising for brand building
Choosing target markets
Gathering information
Choosing the message
Working with commercial producers
Setting marketing budgets on the middle scale
Pricing strategy
Planning campaigns for orchestral concerts
Selling unfamiliar work - what venues need
Touring into churches
Selling challenging work
Touring into London
Getting media coverage on tour
Getting on TV
Ideas for when ticket sales are low
Marketing events in unconventional spaces
Ways that marketing agencies can help