Audience development
This theme is discussed in the following places:
Developing effective partnershipsCampaign plan
Creating effective campaigns
Working with marketing agencies
Collaboration between a venue, company and audience development agency
Audience development through collaboration between marketing and outreach
Finding and communicating with target markets
Using secondary research to target new audiences
Building group bookings by adding value
Choosing target markets
Getting the most out of agencies
Selling challenging work
Touring children's work