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identify with the venues and promoters:
- your target audiences
- the benefits you believe will best persuade these people to come to your event
- the best way of communicating with them
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discuss with the venues and promoters what format and size of print will be most effective in communicating with the target markets you have identified |
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ask the promoters for the quantities they will need. A small-scale arts centre will usually need 1,000-1,500 leaflets and 50-150 posters |
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decide how you will overprint the leaflets and posters with information about individual venues |
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collect the overprinting information and delivery requirements from the venues and promoters |
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choose a graphic designer |
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complete a design brief and get it approved by the artistic team and anyone else necessary |
4-12 weeks |
meet the graphic designer to discuss the brief. Decide on a rough number of words for the copy. Agree a design fee including expenses |
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write the copy and get it approved. Check it carefully for spelling mistakes etc Send it to the graphic designer either on disk or in an email |
1-2 weeks |
the designer will then make some basic decisions about the nature of the print so that either you are they can get some price estimates for printing. If you are getting print quotations, ask the designer to give you the information you need to get accurate prices |
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* choose three or four printers and get quotations. Remember to tell them your delivery requirements |
1 week |
* choose a printer and confirm the work in writing, giving them a date for the delivery of the artwork (this is sometimes known as 'booking in the job') |
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* commission photographs or illustrations if necessary |
2-3 weeks |
collect funding and sponsorship logos, preferably in digital format |
1-2 weeks |
discuss the designer's preliminary idea - the 'rough visual'. Get approval from the artistic team and anyone else necessary |
1-2 weeks |
proofread the text |
2-3 days |
designer prepares a finished visual |
1 week |
approve the finished visual involving the artistic team and anyone else necessary |
1-3 days |
check the final artwork one last time |
1-2 days |
* send the artwork to the printers |
10-12 working days |
* approve the printer's proof |
distribute the finished print to your promoters |
