Working with marketing agencies

'Generally speaking, bringing on board an external agency to broker partnerships and facilitate strategic audience development has limitations as well as benefits. In this context, an external agency:

• brokers and enables partnerships
• provides an objective overview
• helps you understand the big picture
• works collaboratively and strategically
• enables you to do what you do, better

but

• does not do the marketing for you
• does not provide a quick fix
• does not save you time
• does not tell you what you want to hear

and

• is not a funding body'

Jenny Wilson, Project Manager, West Yorkshire Arts Marketing

Further information:

• getting the most out of marketing agencies
• collaboration between venues, companies and agencies