Enabling arts and culture organisations to increase their reach by working with the tourism sector.
Organisational development, Participation, Sector development
Between £100,000 – £500,000 over three years.
Each application must be from a consortium which must include one cultural organisation (arts organisation or museum) and one Destinations Organisation.
Activities must start no earlier than 1 April 2017.
Activities must end no later than 30 March 2020.
|14 July 2016||26 August 2016||31 March 2017|
About the fund
The Arts Council is investing £3 million into a new Cultural destinations programme.
The aim of Cultural destinations is to enable arts and culture organisations working in partnership with destination organisations to increase their reach, engagement and resilience through working with the tourism sector.
Closer working between the two sectors will contribute to the economic growth of the cultural and tourism visitor economies.
Aims and outcomes
Culture and visitor economy have an interdependent relationship. Cultural attractions, including theatres, art galleries, festivals and museums, attract visitors to a destination and their spending helps to sustain these cultural venues and organisations.
The relationship between culture and visitor economy is well evidenced and reflected in the ambitions of the recent Culture White Paper which sees culture as an important draw for international tourists.
The aim of Cultural Destinations is to enable arts and culture organisations working in partnership with Destination Organisations and other tourism partners to increase their reach, engagement and resilience.
Closer working between the two sectors will contribute to the economic growth of the cultural and tourism visitor economies and support the development of world-class cultural and tourism products that not only benefit domestic visitors, but meet the needs of international visitors.
We are therefore opening this scheme exclusively to applications from consortia. Each consortium will need to nominate a lead applicant.
Cultural destinations aims to build partnership capacity in the cultural and visitor economy sectors to achieve the following outcomes:
- more and different types of people experiencing the arts and culture in local destinations in a way that contributes to the growth of local visitor economy
- increased income leading to greater sustainability and resilience for cultural organisations and tourism businesses in local destinations
- repositioning of culture as a prominent part of the visitor offer and local economic growth plans
- a commitment from public and private sector partners to continue working in partnership to support the growth of the local visitor economy through cultural tourism beyond the life of this project
How to Apply
Read the guidance carefully and contact us
This guidance gives you information on how to apply and answers some common questions. If you have any further questions you can contact our Customer Services team at email@example.com
Prepare and submit your proposal
You must apply through our online application portal using the standard application form
Cultural Destinations guidance
Art and culture will be at the heart of a new campaign to raise Woolwich’s profile. ‘Woolwich: creating a new Cultural Destination in London’ will pair the arrival of the Crossrail service in 2018 with the launch of an arts-led events programme to increase tourism and encourage local pride.
South West, £150,000
Cornwall 365 - a consortium of leading cultural and tourism organisations, led by Creative Kernow, will develop the area’s dynamic artistic and tourism sectors by supporting young people to be cultural ambassadors, building a distinctive events programme, and creating a new travel app for Cornwall.
South West, £150,000
Building on the successful partnership between Bristol and Bath tourism and the cities’ cultural organisations, this new investment will see Spike Island lead a consortium including partners from all four local authorities in the West of England LEP to promote the full richness and diversity of the region to visitors from home and abroad.
South West, £147,600
The Islands’ Partnership will work with a local consortium of the Isle of Scilly’s artistic and cultural communities to develop a distinctive tourism offer that uses digital technology to provide visitors with immersive experiences, giving a boost to the visitor economy after more than a decade of decline.
South East, £300,000
Pedalling Culture will increase cultural tourism in Milton Keynes’ by putting culture at the heart of its green transport infrastructure. The project will see the city’s cultural venues and spaces made more accessible from Milton Keynes’ 280 miles of cycling and walking routes.
South East, £300,000
Look Sideways:East will see the New Anglia Local Enterprise Partnership’s Cultural Board and partners work together to increase the cultural visitor economy across Norfolk and Suffolk. The campaign will include the creation of a new visitor website that will help increase national awareness of the two counties’ exciting cultural offer, great places and beautiful landscapes.
Led by The Brewery in Kendal, the Arts Council’s investment will support the development of the Lake District as the UK’s leading rural cultural destination. Building on the first phase of their Cultural Destinations project, local arts organisations, public bodies and tourism businesses will continue to work together to attract more visitors to the area and build a greater international profile.
Cheshire East Council
This investment will support culture and tourism organisations in Cheshire East and Warrington to team up and develop a more joined-up approach to promoting the area’s cultural offer. This is timely due to the growth in the region’s tourism industry over the last few years, as well as the opening of Chester’s major new arts venue Storyhouse later this year.
Building on the success of their existing Cultural Destinations project, Sheffield Culture Consortium and its partners will continue to work together to further increase national and international visitors to the city. The project will include the commissioning of three local artists of major international significance to make new work, as well as continuing to develop the culture website Our Favourite Places.
Halifax Culture Hub
Building on the success of the Calderdale Cultural Destinations project, the newly established Halifax Culture Hub will use their learning and new opportunities to further drive the visitor economy. This funding will support the creation of eight themed travel itineraries, as well as a coordinated approach to marketing. Working with Visit Calderdale they will develop new, ambitious and diverse cultural experiences for visitors.
This investment will support Marketing Manchester to research, map, plan and develop excursions and itineraries around Greater Manchester focusing on its rich cultural offer. The Arts Council’s support will also help to develop a shared booking system for cultural venues across the city region, leading to increased footfall and spending.
Wakefield Cultural Consortium
Wakefield has a unique heritage and a growing cultural offer – from festivals to cutting edge contemporary art. Led by Beam, local arts and cultural venues are teaming up with tourism businesses and the wider business sector to promote Wakefield as one of Yorkshire’s leading cultural destinations. Together they will embed culture within the district’s ambitions for economic growth, jobs and improved skills.
International visits to Coventry are on the rise and this funding will help make the most of the city’s arts and cultural offer through tailored packages for tourists and a coordinated city-wide approach to programming and marketing.
Lincoln City Centre Partnership
This funding will put arts and culture at the heart of plans to celebrate two nationally significant moments in Lincolnshire's rich history: The 800th anniversary of the Charter of the Forest and the Royal Air Force Centenary. These celebrations will offer unique opportunities to attract new visitors from England and abroad.
By opening the door to the Derbyshire and Nottinghamshire’s hidden cultural treasures alongside new contemporary artworks, The Grand Tour invites tourists to take a short break with a difference. This funding will support the research and development for two new seasons in 2018.
Potteries Museum & Art Gallery
The Arts Council's investment will support local arts and cultural organisations, led by Stoke-on-Trent City Council, to team up with partners including Visit Stoke and The Potteries Museum and Art Gallery to attract more visitors. This joined up approach will ensure arts and culture can be capitalised upon as part of the city's new Destination Management Plan.