Quality Is More Than Making a Good Product

In this Harvard Business Review article, Hirotaka Takeuchi and John Quelch explore what ‘quality’ means across corporate America. It is interesting to consider the different approaches that companies have taken to describe the ‘quality’ of their product. It’s important to develop products that are high quality to your audiences, which means you probably have to ask them to define what they mean by ‘quality’ in the first place. It is interesting to draw parallels between how different sectors talk and think about ‘quality’. How can the arts and cultural sector learn from these findings? 



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