Arts Council England works to enable everyone to experience arts that enrich their lives. To help achieve this we work in partnership with artists, arts organisations local authorities and others to find new ways to excite, engage and inspire people. To inform this work, we have developed a new arts-based segmentation of English adults comprising 13 distinct groups.

The segmentation provides new insight into how and why different kinds of people engage with the arts in England today. It can also be used as a source of insight and ideas for building new audiences for the arts.

On this website you can find out more about the segmentation and how you might be able to use it to support your work.

Keep me posted - sign up to be notified when we add content to this site

Local level modelling - first results
The local level modelling of the segments has now been completed - read more about this analysis and access the first results. 

Download summary publication
See our downloads page for a pdf version of Arts audiences: insight, a publication summarising this research