Corporate Purpose
This collection of resources has been developed by McKinsey, for organisations to consider their corporate purpose. Read and reflect on these resources to consider: what is your company’s purpose? What is your core reason for being, and your impact on the world? Use the resources to help move from theory to action. This is an important step in Ambition and Quality - create a mission statement, a purpose and a vision for your organisation or project before you start. Then you can work out how well your activity or artistic programme helps you achieve this vision. And lastly you can evaluate how successful you were in using your programme, to deliver your ambition.
