Segmentation downloads
Arts audiences: insight - A publication that summarises the segmentation findings and describes each segment in detail
Technical report - A report on the analytical methodology used to create the segmentation
Regional analysis - A breakdown of the populations of the nine English regions into the 13 segments
Local area analysis - A breakdown of the populations of counties/unitary authorities, districts/council areas and wards into the 13 segments
Understanding the segments - A more detailed breakdown of the segments by:
- socio-demographic characteristics
- arts attendance and participation
- other cultural engagement (libraries, museums, reading, cinema)
- participation in different sports
- volunteering
- TV watching habits
Propensity to engage analysis
Using the segmentation modelling, we have estimated the relative levels of arts engagement in different single tier authorities and county councils in England. This analysis provides a frame of expectation and a context for the Active People local level survey data.
Propensity to engage - This lists the single tier authorities and county councils with their propensity to engage band
Propensity to engage FAQs - Frequently asked questions about the propensity to engage banding.
