Our mission and strategy

Hand drawn iIllustration by Supermundane with lots of intricate lines and patterns

Our mission is great art and culture for everyone.

To achieve our mission, we have a 10-year strategy running from 2010 to 2020. It sets out our vision for the future, where we are now and is supported by five goals that are at the heart of what we do.  Find out more about each goal below.

Arts Council England is committed to championing and developing the arts, museums and libraries. We are a custodian of public investment, and we are charged with getting the maximum value out of this Sir Peter Bazalgette, Chair, Arts Council England

Created in consultation with many partners, including national and local government, arts organisations and artists, our strategy sets out a national vision that we deliver in collaboration with local partners.

Download and read our strategy: Great art and culture for everyone (PDF)  

You can also find out more about how we deliver our strategy in our Corporate Plan, which describes the operational detail of how we’ll deliver our goals over the years 2015–18.

Members of Stopgap Dance Company pose to promote their project, Artificial Things.
Artificial things by Stopgap Dance Company © Photo Chris Parkes


Explore our five goals for arts and culture

FaithBekoe performs in Sanctum, Bristol

Goal 1: excellence

Excellence is thriving and celebrated in the arts, museums and libraries

A young audience member enjoys A Musical Rumpus: A Fairy Queen in the Forest at Spitalfields Music Summer Festival 2012

Goal 2: for everyone

Everyone has the opportunity to experience and to be inspired by the arts, museums and libraries

An actor in a suit wearing circular, shaded spectacles holds up a hand puppet of a clergyman, arms outstretched.

Delivering our strategy

Download and read more about how we'll deliver our strategy across each discipline and geographical area

Image captions
Top left to bottom right: 1. Photo © Max McClure 2. Photo: James Berry & Spitalfields Music 3. Yasmin Vardimon Dance Company: Yesterday. Photo © Alastair Muir 4. Stopgap Dance Company: Artificial Things. Photo © Chris Parkes 5. Slung Low's 59 Minutes to Save Christmas at Barbican Centre. Photo © Susanna Sanroman / Slung Low 6. Dead Dog in a Suitcase (and other love stories), Kneehigh Theatre. Photo © Steve Tanner 7. Gecko Theatre: Institute. Photo © Richard Haughton 8. Flex Dance performance. Photo © TIN Arts 9. Plymouth Music Zone participants making music. Photo © Plymouth Music Zone / Kevin Clifford 10. Artificial things by Stopgap Dance Company. Photo © Chris Parkes 11. Musiko Musika's ECCO Concert at Southbank Centre. Photo © Harriet Armstrong / Musiko Musika. 12. Grass Men Bristol Biennial 2014. Photo © Ashley Peevor 13. Jeremy Bailey, Master Slave Invigilator. Photo © Chris Foster / Abandon Normal Devices. 14. The Bristol Whales, Bristol Green Capital 2015. Photo © Paul Box.