Our mission and strategy

Hand drawn iIllustration by Supermundane with lots of intricate lines and patterns

Our mission is Great art and culture for everyone.

To achieve our mission, we have a 10-year strategy for 2010-20. This was created in consultation with partners, including national and local government, arts organisations and artists.

Download and read our strategy: Great art and culture for everyone (PDF)  

To help us deliver the strategy, we have five goals to guide what we do.

Our five goals for arts and culture

Singer Faith Bekoe performs.

Goal 1: excellence

"Excellence is thriving and celebrated in the arts, museums and libraries"

A performer juggles a frying pan, an egg, and a burnt baguette as a crowd of people watch.

Goal 2: for everyone

"Everyone has the opportunity to experience and to be inspired by the arts, museums and libraries"

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Image captions
Top left to bottom right: 1. Faith Bekoe performs in Sanctum, Bristol. Photo © Max McClure / Situations Sanctum Bristol. 2. Birmingham Weekender 2015. Photo © Andrew Fox / Birmingham Weekender 3. Yasmin Vardimon Dance Company: Yesterday. Photo © Alastair Muir 4. Artificial things by Stopgap Dance Company. Photo © Chris Parkes 5. Musiko Musika's ECCO Concert at Southbank Centre. Photo © Harriet Armstrong / Musiko Musika. 6. Dead Dog in a Suitcase (and other love stories), Kneehigh Theatre. Photo © Steve Tanner