Our mission and strategy

Hand drawn iIllustration by Supermundane with lots of intricate lines and patterns

Our mission is "Great art and culture for everyone."

To achieve our mission, we have a 10-year strategy for 2010 to 2020. Created in consultation with partners, including national and local government, arts organisations and artists, the strategy sets out a vision that we deliver in collaboration with local partners.

We are committed to championing and developing the arts, museums and libraries. We are a custodian of public investment, and we are charged with getting the maximum value out of this Sir Peter Bazalgette, Chair

Download and read our strategy: Great art and culture for everyone (PDF)  

To help us deliver the strategy, we have five goals to guide what we do.  Find out more about each goal below.

Our five goals for arts and culture

Singer Faith Bekoe performs.

Goal 1: excellence

Excellence is thriving and celebrated in the arts, museums and libraries

A young audience member enjoys A Musical Rumpus: A Fairy Queen in the Forest at Spitalfields Music Summer Festival 2012

Goal 2: for everyone

Everyone has the opportunity to experience and to be inspired by the arts, museums and libraries

Image captions
Top left to bottom right: 1. Faith Bekoe performs in Sanctum, Bristol. Photo © Max McClure / Situations Sanctum Bristol. 2. Photo: James Berry & Spitalfields Music 3. Yasmin Vardimon Dance Company: Yesterday. Photo © Alastair Muir 4. Stopgap Dance Company: Artificial Things. Photo © Chris Parkes 5. Slung Low's 59 Minutes to Save Christmas at Barbican Centre. Photo © Susanna Sanroman / Slung Low 6. Dead Dog in a Suitcase (and other love stories), Kneehigh Theatre. Photo © Steve Tanner 7. Gecko Theatre: Institute. Photo © Richard Haughton 8. Flex Dance performance. Photo © TIN Arts 9. Plymouth Music Zone participants making music. Photo © Plymouth Music Zone / Kevin Clifford 10. Artificial things by Stopgap Dance Company. Photo © Chris Parkes 11. Musiko Musika's ECCO Concert at Southbank Centre. Photo © Harriet Armstrong / Musiko Musika. 12. Grass Men Bristol Biennial 2014. Photo © Ashley Peevor 13. Jeremy Bailey, Master Slave Invigilator. Photo © Chris Foster / Abandon Normal Devices. 14. The Bristol Whales, Bristol Green Capital 2015. Photo © Paul Box.